Welcome to The Bike Broker
Custom builds are our specialty
Full customization, from the very first step
At The Bike Broker, a custom build doesn't start with the parts, but with the rider. We analyze your riding style, goals, and preferences to assemble the perfect combination of frame, wheelset, groupset, and cockpit. Every bike is built with one goal: maximum performance for your specific use.
Access to the best brands and components
We work exclusively with high-end brands and premium components. Think of frames from Colnago, Cervélo, Factor, and Pinarello, combined with top components from brands such as ENVE, Reserve, and Princeton CarbonWorks. This allows us to realize almost any high-end configuration you envision.
Professional assembly in a specialized workshop
Every bicycle is built with the utmost precision in our workshop. Adjustments and component integration are carefully carried out so that everything works together perfectly. The result is a custom build that is not only exclusive but also technically perfect down to the last detail.
A personalised programme
A custom build is not a standard purchase but a collaboration. Throughout the entire process, we guide you with advice, technical knowledge, and experience. This way, we ensure that all components come together in one perfectly tuned bike that is unique to you.

Choice 1:
Frame type/make/size/color
When custom building your dream bike, we always start by considering your wishes and blending them with our advice. We will first discuss which brand you would like to have built. Then we will determine the exact size you need. If you have already had a bike fitting, it is of course good that we receive your data so that we can deliver the bike precisely tailored for you.
Color choice: the color of your road bike is often a personal preference and has little impact on performance.
Here are some considerations:
Personal preference: choose a color that personally appeals to you and makes you happy. Some people prefer striking and vibrant colors, while others prefer subdued and classic shades.
Visibility: also consider a striking color for increased visibility on the road. A striking color will make you stand out more and be more visible in traffic. This can increase your road safety.
Match with equipment: If you already have cycling clothing or accessories, you might consider matching the color of your bike to them.

Option 2:
Groups
We work exclusively with high-quality components from brands like SRAM and Shimano. Both brands offer top-tier electronic 12-speed groupsets, but there are some minor differences.
SRAM AXS is completely wireless. The shifters communicate with the derailleurs via Bluetooth, eliminating the need for cables. This results in a clean aesthetic and simple installation. AXS technology is available in SRAM Force and SRAM Red, with Red being the absolute top model and Force offering excellent value for money.
Shimano Di2 uses electronic shifting via internal cables. This system is known for its very fast and reliable shifts. Shimano offers this technology in Ultegra and Dura-Ace, with Dura-Ace being the flagship and Ultegra a popular choice due to its strong balance between performance and price.
Ultimately, the best groupset depends on your preference, riding style, and budget. During the configuration of your custom build, we will gladly advise you to ensure the groupset perfectly matches the bike you envision.

Option 3:
Wheels
When assembling your custom bike, we also consider the appropriate wheelset, as this greatly influences the bike's handling. Roughly, a distinction is made between climbing wheels and aero wheels, each with its own characteristics.
Climbing Wheels:
Climbing wheels are lightweight and usually have a shallower rim depth (often below 38 mm). This makes them ideal for climbs, as the lower weight aids in efficient climbing. Additionally, they are often more agile and stable in crosswinds, which is pleasant during technical descents and mountainous routes.
Aero Wheels:
Aero wheels have a deeper rim (often 50 mm or more) and are designed to reduce air resistance. This supports higher speeds on flat roads and during fast rides. They are generally slightly heavier than climbing wheels and can be more susceptible to crosswinds but offer excellent speed and stability at high tempos.
The choice between climbing and aero wheels depends on your riding style and the terrain you ride most often. During the assembly of your custom build, we will gladly advise you on which wheelset best suits your goals.

Option 4:
Cockpit
The handlebar width of a road bike plays an important role in comfort, control, and efficiency. Handlebars that match your shoulder width ensure a natural riding position and help prevent discomfort in your shoulders, arms, or wrists. When building your custom bike, we therefore always look for a cockpit that perfectly suits your body type and riding style.
Ergonomics and comfort: A well-fitting handlebar width ensures a relaxed and stable posture. If the handlebars are too narrow or too wide, this can lead to fatigue or reduced control over the bike.
Aerodynamics: The correct width can also make a difference for aerodynamics. Well-fitting handlebars help maintain an efficient position on the bike and limit air resistance.
Control and stability: With the right handlebar width, you have more control in corners and at higher speeds, which increases confidence and safety while riding.
Nowadays, many riders also opt for a one-piece carbon cockpit with internal cable routing. This provides a sleek appearance, lower weight, and often an aerodynamic advantage. When building your custom bike, we are happy to advise you on the cockpit that best suits your bike and riding style.

Option 5:
Saddle
The choice of the right saddle is important for comfort and performance on the bike. The saddle is one of the most important contact points between the rider and the bike. A well-fitting saddle prevents discomfort during long rides and helps to efficiently transfer power to the pedals. Therefore, when assembling your custom build, we always look for a saddle that suits your body type and riding style.
Comfort: A well-chosen saddle prevents saddle sores, pressure points, and discomfort during longer rides. The right support ensures you sit relaxed and stable on the bike.
Efficiency: A suitable saddle helps maintain a good position on the bike, allowing you to efficiently transfer power to the pedals and preventing unnecessary friction.
Stability and control: The saddle influences your riding posture and thus also the control over the bike, especially in corners and at higher speeds.
Differences between men and women: Men and women often have different pelvic structures. Therefore, there are saddles with different widths and shapes. Women often benefit from a slightly wider saddle or extra pressure relief, while men usually choose a narrower model.
When assembling your bike, we are happy to advise you on a saddle that perfectly matches your anatomy and riding style, so you can continue cycling comfortably and efficiently.

Option 6:
Tires
The choice of the right tires greatly influences speed, comfort, and puncture resistance. When assembling your custom build, we therefore also look at the type of tire that best suits your riding style and the terrain you cycle on most.
Fast tires: These tires are designed for maximum speed and low rolling resistance. They are light and offer a lot of grip in corners, but are generally slightly more susceptible to punctures.
Puncture-resistant tires: These tires contain extra protective layers, making them more resistant to sharp objects on the road. They are often slightly heavier but offer more reliability during long rides.
Winter tires: Winter tires have a stronger construction and a softer rubber compound for extra grip in cold and wet weather. They often also offer extra protection against punctures.
Tubeless tires: In a tubeless setup, you ride without an inner tube. Thanks to a special sealant, small holes can be automatically sealed. This often results in more comfort, lower rolling resistance, and better puncture resistance.
Tire appearance: Tires are also available in different styles, such as black tires or tan-wall variants. This can contribute to the aesthetics of your bike and the desired look of your custom build.

Option 7 (optional):
Additional Upgrades
In addition to the standard configuration, optional upgrades are also possible with a custom build to further refine your bike. These upgrades can lead to even better performance, a lower weight, or a more exclusive finish for your bike.
Ceramic bearings: A popular upgrade is the use of ceramic bearings in, for example, the bottom bracket, derailleur pulleys, or wheel hubs. Ceramic bearings have less friction than standard steel bearings, which can lead to a smoother running drivetrain and a small gain in efficiency and wattage.
High-end component upgrades: Many riders choose to further upgrade certain components, such as lighter cassettes, carbon bottle cages, titanium bolts, or high-performance derailleur pulleys. This can help to reduce the total weight and make the bike even more exclusive.
Performance-oriented optimization: Some upgrades are specifically aimed at maximum performance. Examples include aerodynamic cockpit solutions, high-end wheelsets, or special coatings on components that reduce friction.
These upgrades are completely optional and are often chosen by riders who want to optimize their bike down to the smallest detail. When compiling your custom build, we are happy to advise you on which upgrades will truly make a difference for your riding style and goals.

Choice 8 (optional)
Bike jewelry
The final step in assembling a custom bike is often what we call bike jewelry. These are small, high-quality details that give the bike an extra exclusive look and elevate the finish to an even higher level.
Aesthetic upgrades: This can include titanium bolts, anodized spacers, premium derailleur pulleys, or special top caps. These subtle details create a unique look and make the bike completely personal.
Finish and exclusivity: Bike jewelry is primarily about the finishing touch. These are small components that refine the bike's look and perfectly complement the rest of the build.
Fully personalized: Because these parts are often available in different colors and materials, you can fine-tune the style of your bike down to the smallest details.
Bike jewelry is completely optional, but for many riders, this is the final step to making their custom build truly unique.
Get inspired
Discover some of our recent high-end custom builds
From frame and wheelset to the smallest details in assembly and finishing. Check out some of our custom configurations.
Discover what customers thought of our custom build service
Custom Build Reviews
Two weeks ago, I picked up my new SWORKS Tarmac SL7 at The Bike Broker. I had originally planned to only buy a frame and build it myself with other parts from my previous bike. Because he asked early on about my plans for the frame (out of pure interest), he was able to think along fantastically and give excellent advice, which gave me confidence in the seller. Ultimately, The Bike Broker also built my bike. I am very satisfied with how this went. In between, he kept me well informed about the progress of building the bike through photos and relevant questions. I have since cycled several times with the SL7, it's truly a top-notch bike.
I had Ferry build my bike. A very pleasant and enjoyable experience, and ultimately, my dream bike. Ferry takes ample time to discuss the options and is easily accessible for questions. The bike is superbly built, clearly showcasing his knowledge and experience. Top-notch, highly recommended!
Can highly recommend Ferry. Had an initial conversation with him on a potential build and when I decided to pull the trigger he accommodated all my wishes and found me a frame and fully built bike within a month. Ended up with a customized build with mixed parts and he even took care of reselling some of the surplus stuff for me. Top bloke and great service, and always happy to chat about bikes when you drop by!
Ferry from the bike broker made the impossible possible. I was able to fully customize my dream bike thanks to Ferry's connections and knowledge!
Friendly and honest service, a hard-working top bloke!
Looking for more information?
Frequently asked questions about our custom bike process
Start of the process
A custom build is a bicycle that is completely assembled to your specifications. You choose the frame, groupset, wheelset, and all other components so that the bike perfectly matches your riding style and preferences.
The process usually starts with a non-committal conversation and non-binding advice, in which we discuss your wishes, riding style, budget, and how you'll use the bike. Based on this, we propose an initial configuration.
No. Many customers start with a broad idea of the type of bike they want. We then help you make the right choices.
Custom vs. standard high-end bikes
A standard high-end bicycle comes in a fixed configuration. With a custom build, you and we assemble all the components yourself, ensuring the bike is fully tailored to your preferences and riding style.
A custom bike offers more freedom in component choice, better rider adaptation, and often a more unique appearance.
Not necessarily. In some cases, a custom build can even be more efficient because you only choose the parts you truly want.
Frame & Sizing
We look at the type of bike (road, gravel, or mountain bike), your riding style, physique, and preferences. Based on this, we recommend the frame that best suits you.
We do this based on your height, body proportions and, if applicable, an existing bike fitting.
Yes. If you have already had a bike fitting, we can use that data to perfectly custom-build the bike.
Construction process & delivery
This depends on the availability of parts. On average, the process takes a few weeks to a few months.
In many cases, yes, as long as parts have not yet been ordered or installed.
Yes. Every custom build is assembled with great precision and fully tuned in our workshop.
Yes. We ship bicycles nationally and internationally and ensure that they arrive insured and professionally packaged. Within the Netherlands, we always try to deliver the bicycle personally ourselves. Collection from our location in Dronten is, of course, also possible.
Don't let your dream bike remain a dream
Contact
Do you have an idea for your dream bike, but would you like advice on the possibilities first? Leave your details and we will contact you without obligation. We are happy to discuss your wishes, riding style and budget and help you step by step in composing the perfect bike.
Perhaps you already know exactly what you want, or perhaps you are still orienting yourself - we are happy to think along with you. Our custom build specialist will gladly advise you without obligation on frames, groupsets, wheelsets and all the details that make a custom build unique.
Contact us now without obligation.

